Twitter Algorithm
Twitter is a vastly different platform to its social media cousins. Where Instagram is totally visual, Twitter is much more copy-oriented. The way we engage with content on Twitter differs as a result, which means the algorithm must be catered accordingly.
How Does the Twitter Algorithm Work?
Twitter likes content that generates lots of engagement in the form of retweets and comments because this recycles existing content to keep the platform full of content for everybody. The more content that exists on each feed, the more people will scroll, and the more ads they can show you.
The Twitter algorithm prioritizes recency. You will see recent content at the top of your newsfeed, especially considering how much Twitter is used to deliver and discuss breaking news and current events.
The Twitter algorithm prioritizes high engagement. Twitter doesn’t just place emphasis on content you engage with, but it pushes the content with the highest engagement generally – whether you personally engage with that profile’s content or not.
The Twitter algorithm prioritizes content from people you follow. On a platform where it’s easy to see content from accounts you do not follow on your newsfeed, this is important.
The Twitter algorithm prioritizes retweets and comments. Some platforms, like Instagram, place the most importance on likes, whereas Twitter prioritizes retweets and comments over likes.
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