TikTok Algorithm
If you’re interested to learn more about working with TikTok, our TikTok Marketing and How to Grow TikTok Followers for Business guides have you covered. As for TikTok’s algorithm specifically, The Wall Street Journal conducted an investigation to discover the truth behind it. Since TikTok’s relatively recent explosion onto the scene, its algorithm has been cloaked in mystery. However, TikTok released some insights into how it recommends videos in the #ForYou page.
How Does the TikTok Algorithm Work?
The TikTok algorithm prioritizes posts from the people you engage with. If you follow accounts, like or comment on other people’s content, you will see more of their content.
The TikTok algorithm prioritizes the type of content you engage with. Whether that’s videos with captions, particular music that grabs your attention, or challenges related to hashtags you follow. Finishing an entire video is one of the strongest indicators to TikTok that you are interested in that type of content.
The TikTok algorithm prioritizes content that relates to your device and account settings, such as language preference, country setting, and device type. These factors are less important than the user’s interactions and engagement.
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