LinkedIn Algorithm

1 min read

LinkedIn is the social media network for professionals, and in that way is also used entirely different to the likes of Instagram and Facebook.

The LinkedIn algorithm prioritizes consistency. Consistency is a recurring theme across all of the algorithms. The more consistently accounts post on LinkedIn, the more their content will be rewarded by being prioritized by the algorithm.
The LinkedIn algorithm prioritizes content from people you engage with. Just like all of the other platforms, it makes sense, right?
The LinkedIn algorithm prioritizes high engagement and it will appear on your newsfeed irrespective of whether you have a history of engaging with the account itself. Of course, this is only if the algorithm determines, based on other factors, whether you’re likely to engage with this particular piece of content.
The LinkedIn algorithm prioritizes comment length. The longer the comment, the better. This is prioritized over the number of reactions, which is not the case on every platform. This is because LinkedIn is a platform where copy is valued, not just images.
The LinkedIn algorithm de-prioritizes business content. This might come as a surprise, since many businesses are known to use LinkedIn as part of their marketing strategy.