Instagram Algorithm
The Instagram algorithm is much more business oriented than Facebook’s. It’s a platform that notoriously reaps a lot of benefits for businesses, whether that’s in the form of brand awareness, influencer partnerships, or just general conversions. Despite this, Instagram maintains that their algorithm puts equal emphasis on both personal and business content. Instagram released more insights here.
How Does the Instagram Algorithm Work?
Just like with Facebook, the more engaged we are on Instagram, the better this serves Instagram. It means they can continue to show us more ads and thus make more profit.
The Instagram algorithm prioritizes likes. Posts with the most likes will see the most success and will be pushed onto your newsfeed.
The Instagram algorithm prioritizes recent posts. Recency is a big deal on Instagram. Before the algorithm days, Instagram content would appear on people’s feeds in reverse chronological order. This consideration of timing still plays a part in the algorithms of today. Recent posts are more likely to be relevant and generate more engagement.
The Instagram algorithm prioritizes posts from people you engage with. If you’ve engaged with certain accounts in the past, Instagram will likely push their content at you going forward. This is because you’re likely to continue engaging with their content based on your previous history.
The Instagram algorithm de-prioritizes clickbait. Any content that they deem clickbait – content mainly intended to attract attention and encourage users to click through to a certain web page – includes competitions and giveaways.
The Instagram algorithm de-prioritizes content with no added value. Generally speaking, Instagram deems reposted content as content that isn’t adding value and so won’t push it forward.
The Instagram algorithm prioritizes consistency and frequency. Content from accounts that post consistently and frequently is given higher priority and pushed onto people’s feeds more than content from less active accounts. This encourages accounts to post more to grow their numbers, and keeps Instagram as fresh and engaging as possible by ensuring there’s always new content to be seen. Consistent and frequent posting on stories is absolutely essential.
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